Field notes / AI Search

Working notes for a search landscape that does not stay still.

Definitions, measurement frameworks, and commercial implications—written to separate established search practice from emerging AI-search hypotheses.

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Use the question,
not the acronym.

Each note includes publication metadata, a clear evidence caveat, internal links, related reading, and source citations where factual claims depend on external guidance.

02

17 October 2026 / 9 min read

How can B2B companies measure their visibility in AI search?

A measurement framework for teams that need more than screenshots, vanity scores, or a single share-of-voice number.

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03

17 October 2026 / 7 min read

How AI-assisted search is changing the way buyers research suppliers

What changes when a buyer’s first shortlist is assembled through an answer—not a results page.

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