Glossary / clear language
Terms should reduce confusion—not decorate it.
Short, bounded definitions for the concepts used across this site. Each term explains what it means, why it matters, what it is not, and where to go deeper.
Definitions
Start with the concept you need to use.
These definitions describe how T3DigiPort uses the term. Where the field lacks a universal standard, the boundary is stated explicitly.
Answer Engine OptimizationAEO
The work of making important information easier for answer systems to retrieve, interpret, verify, and use.
Generative Engine OptimizationGEO
A discipline focused on how brands, products, and categories are represented across generated responses and their source ecosystems.
AI Search Optimization
A joined-up programme for discovery across traditional search, generated answers, citations, and the pages buyers use to verify them.
Citation rate
The share of a defined set of AI-generated answers that cite a selected brand, domain, or page under a documented test protocol.
Answer visibility
An observed record of whether and how a brand, product, or source appears in answers to a defined question set.
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